Supporting unique, innovative and sustainable design is one of our core values at www.somefancyname.com. When we learn about "Sustainable Fashion," we soon realize that it is a very interesting subject and there are many ways to be sustainable. For me, personally, it is very interesting and exciting to see how each designer/customer on our platform interpret what sustainability is for them.

An innovative consultancy company in Sweden called "Green Strategy" has developed seven forms of more sustainable fashion.


circle of sustainability

They suggest that, ideally, all aspects of the figure above should be combined for every new garment produced. In reality, of course, this is not so easily applicable. All forms do not necessarily suit all people equally well. Hence, we should find our own form of sustainable fashion depending on our own needs and preferences. Luckily for us, more and more clothing companies are transforming their business models and improving their supply chains to reduce overall environmental impacts, improve social conditions of workers, etc. There is also a growing awareness among consumers, especially amongst the younger generations. This gives hope to our and future generations!

I can name many designers on our platform that have made-to-order clothes that are produced in fair and ethical way, namely, Crystal Flow, Moluu, Sandermann, Tales of Anyday and others.

It feels good to know that we are doing everything possible to enable sustainable fashion. It feels even better knowing that we are not alone, but a part of big sustainable fashion family around the world!


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