Collection: LUXTRA
MISSION
Our mission is to lead positive change in the fashion industry. We work to promote responsible production & consumption by crafting beautiful & evermore sustainable treasures for daily life.
IT ALL STARTED IN 2012...
Whilst LUXTRA was founded in 2018 by serial ethical entrepreneur Jessica Kruger, we trace our origins back to the heady days of Christmas 2012 when Jessica was at home in Sydney, Australia visiting her family for the holidays.
Her mother, Sheila was about to embark on a 6-month sabbatical in the US. She had decided to spend her time off volunteering at Farm Sanctuary in California: a happy forever home for animals saved from factory farming. Jessica watched the documentary Forks Over Knives (part of Sheila's prescribed watching) to understand what her mother was embarking upon, and - hop! - one hour to the next, Jessica had joined her mother in adopting a cruelty-free, plant-based way of life.
Over the following years the idea for LUXTRA began to emerge: to create a conscious luxury brand that people could inherently trust to create beautiful, cruelty-free, and sustainability-focused items.
2020
In 2020 LUXTRA was proudly certified as a B Corporation - a new type of company that balances purpose with profit. Becoming a B Corporation provides a tangible symbol of LUXTRA's dedication to using business as a force for good.
Jessica was also the founder of the meat-free restaurant ETHOS, located in central London.
